品牌設計 / 平面設計
Branding / Graphic Design
華育 HUAYU
華育生殖醫學中心，由執業二十多年的生殖醫學權威徐明義醫師所創立，以女性作為主體，結合科技、體貼，並且不斷革新醫療服務。當我們初期在與華育團隊共同討論品牌設計時，決定保留原本中心的標誌形象與精神理念，再讓整體設計更加完整、柔和、溫暖，來代表懷孕過程的溫馨與喜悅。
在整體標誌的設計上，將代表母愛的花朵中間孕育嬰兒的畫面重新以更柔和、溫潤的方式呈現，並且搭配上一系列溫馨、活潑的粉色系，讓華育的形象更有幸福感，希望帶給每位前來求診的人能夠感受到一份溫暖的氛圍，並準備好迎接幸福的喜悅。
Huayu Fertility Center, founded by Dr. Hsu, a renowned reproductive medicine specialist with over 20 years of clinical experience, is dedicated to placing women at the center of care, combining advanced technology with empathy, and continuously innovating medical services. In the early stages of our collaboration with the Huayu team on brand design, we decided to retain the original logo and core values of the center, while refining the overall design to be more complete, gentle, and warm—symbolizing the tenderness and joy of pregnancy.
In the logo design, the image of a baby nurtured within the heart of a flower—representing maternal love—was reinterpreted in a softer, more delicate way. This was complemented by a warm and lively palette of pink tones, giving Huayu’s image a greater sense of happiness. Our goal is for every patient who comes to the center to feel a welcoming warmth and to be ready to embrace the joy of new life.
