品牌設計 / 商業空間設計
Branding / Interior Design
十七世紀的英國，人們為了進口最頂級的紅茶，成立了英國東印度公司，並從印度自主進口茶葉，就為了堅持提供高品質的紅茶給客戶。「約翰紅茶公司」便是以這個歷史背景為啟發，堅持提供最好的茶飲給顧客。
約翰紅茶公司的品牌設計，以當年將飲茶習慣自葡萄牙引進英國的凱薩琳公主為概念，並重新繪製成商標圖案，並且以代表英式風格的圖像、繪畫風格與海軍藍的色彩元素，注入品牌精神之中。其中的設計巧思，更是以英國的一些文化來做延伸，例如：冷飲杯上的封口膜，是將英鎊便士可作為拼圖的概念做為啟發來設計；店內使用的飲品折價卷，是以英鎊紙鈔的設計風格來呈現；而店外的形象牆面設計，則是要呈現出茶葉進出口貿易時，茶葉裝袋運送的情形。
在店內的設計上，也一同回朔到當年在英國設立的東印度公司，以海軍藍配上大麥白來呈現英式維多利雅風格，並在牆面設計上以線板造型的畫框以及歐式壁燈來做裝飾，在畫中呈現的是當年東印度公司的版圖以及品牌故事，讓顧客在購買飲品時，能夠感受到強烈的約翰紅茶精神。
店面的外牆，以海軍藍立體線板設計寬幅的橫式招牌，延伸至三角窗整面轉角，內以亮面不鏽鋼立體字作為店名招牌，更能呈現品牌的細膩精緻度。開放式的入口，牆面與外牆同時使用大麥白作為基色，讓視覺能夠直接從外觀延伸至室內，內場牆面再改回深色，完整將內外空間規劃做出區分。
In the 17th century of England, people started to import tea leaf from India. In order to get the best quality of goods, they established British East India Company and supplied premium tea leaf to clients. The John Tea Company is inspired by this history and persist in providing good tea to their customers.
The Brand Design of The John Tea Company, we re-illustrated Catherine of Braganza, who brought tea culture from Portugal to England, as the icon of the brand. And at the same time we use different kind of portraits, paintings and navy colour to represent British culture. Furthermore, we borrow some British elements to extend this kind of impression. For instant, the film on the cup was inspired by the royal shield is built by 6 Penny coins, the coupon is designed like British Notes, and the outdoor poster presents the image of how tea leaf was been imported.
The interior design is also trace back to the year of British East India Company. The tradition Victorian house style is presented by a well combination of navy blue and wheat white. The decorations and lights on the wall illustrate the elegance of the British tradition. The paintings and posters show the history behind, so that when customers are waiting for their drinks, they can read the story.
Outside the building, an elegant blue signage with delicate silver finished letters around the shop brings an unique style, which is very different from the ordinary tea shop in Taiwan. The wheat white is painted from outside into the shop, and the inner kitchen is painted in blue to separate the space from customers to staffs.
