Boffotto is driven by a clear concept: The Combination of Innovation and Tradition. The Combination means that across the Boffotto organization, we are unified in our approach and collaborative in our efforts to make the machine tools that we produce are not only providing the latest technology but also giving a sense of humanity. This effort applies to everything we do — from our scientific methodology, to our manufacturing processes, to the tone, look, and feel of our communications.
The Brand was developed to help us work together to build consistent, branded communications that collectively build Boffotto’s reputation in the communities we serve. Using these guidelines will enable us to create materials that speak to specific audiences while maintaining one, unified voice.
Together, we can contribute to Boffotto’s reputation as a leader in global machine tool industry.
寶豐堂以創新與傳統的結合來打造工具機品牌，強調最新的技術外也以人性化的角度設計每項產品。無論在技術研發丶生產制造到整體設計與形象，都以這個結合的概念為核心價值。
這份企業識別系統，將制定出寶豐堂的整體形象規劃，協助我們將這個核心價值傳遞給我們的客戶，建立出一致的企業形象系統，甚至將品牌推向國際，在全球工具機產業中立足。
