品牌再造 / 品牌設計 / 十週年主視覺
Re-Branding / Brand Design / 10 Anniversary KV
EASY TO WEAR
伊織絨 EAZY PEZY 成立於北京，由羊絨圍巾所起家，唯伊織好絨是品牌的使命，品牌十周年以交織作為主軸，取自羊絨蓬松溫暖的曲線，線條交錯出新樣貌的 Logotype，新標誌既保留了材質的溫暖形象，並融入了現代的筆畫，在十周年這個特別的里程碑，以喚起人們對品牌初心的回憶，在未來也持續與大家一起，交織更多美好的回憶與故事。
EAZY PEZY started with cashmere scarves in Beijing, with a mission to offer only the finest cashmere. As the brand celebrates its 10th anniversary, it embraces the theme of interweaving, inspired by the soft and warm curves of cashmere. The new logotype features interlacing lines that create a fresh look — preserving the cozy texture of the material while incorporating modern strokes. This special milestone is a moment to rekindle memories of the brand’s original spirit, and moving forward, EAZY PEZY will continue to weave together more beautiful memories and stories with everyone.
Nature × Life
伊織絨 EAZY PEZY 十週年視覺主軸，以慢快門手法捕捉人物穿梭於不同空間的姿態，展現時間的流動與從容。拍攝主題「赤腳於自然」呼應品牌羊絨貼近肌膚的柔軟觸感，並依據各系列風格設定專屬場景，傳遞穿上 EAZY PEZY 無論身處何地皆能優雅自如的生活態度。
此外，品牌將 EZPZ 四個字母轉化為編織意象，作為視覺符號貫穿不同場景，象徵 EAZY PEZY 在大自然與日常生活間緊密交織的關係。
For its 10th anniversary, EAZY PEZY’s visual concept centers on capturing the fluidity and grace of time through slow-shutter photography, portraying figures moving through various spaces. The theme, "Barefoot in Nature," echoes the soft, skin-close feel of cashmere — EAZY PEZY’s signature material. Each scene is carefully crafted to reflect the unique style of each collection, conveying a lifestyle of effortless elegance, no matter the setting.
Additionally, the brand reimagines the four letters E-Z-P-Z as woven motifs, serving as visual elements that appear across different scenes. These weaving-inspired symbols represent the brand’s deep connection between nature and everyday life — intertwined, harmonious, and ever-present.
