品牌設計 / 品牌再造 / 商業空間設計 / 視覺整合
Branding / Re-Branding / Commercial Space Design / Visual Design

暫停片刻
享受每個日常

Pause for a moment
enjoy every little part
of daily life

在快節奏的生活中，珍惜那些微小而真實的瞬間。無論午休結束前、放課走出校門後、接小孩前或買完菜後，喝口茶，暫停片刻，找到屬於自己的小確幸、體驗日常的美好。

本次設計延續品牌原有的親民攤車經營模式，將「街角巷口最親切的飲料攤」作為核心意象，傳遞一種貼近人心的日常小確幸。為了強化攤車的視覺印象，特別擷取屋簷作為主視覺元素，象徵守護與庇蔭，也呼應街邊小攤的溫暖氛圍。整體色調選用溫潤的鵝黃色搭配木質質感，在品牌識別與餐車設計中延伸運用，營造出自然、溫暖又令人放鬆的品牌體驗，讓消費者在每一次購買時，都能感受到熟悉的親切與療癒的幸福感。

In our busy lives, it's important to treasure small, real moments. Whether it's before lunch ends, after school, before picking up the kids, or after grocery shopping — take a sip of tea, pause, and enjoy a little happiness in your day.

This design continues the brand’s approachable street cart style, using the image of “the friendliest drink stall around the corner” as its core concept to convey a sense of everyday warmth and simple joy. To enhance the cart’s visual identity, the design features an awning as the main visual element — symbolizing protection and comfort, while also evoking the cozy feeling of a neighborhood stall. The overall color scheme combines a soft goose yellow with warm wood textures, extending across brand visuals and cart design to create a natural, inviting, and relaxing brand experience. Each purchase becomes a moment of familiar comfort and gentle happiness for customers.

受眾規劃
Target Audience

受眾定義
鎖定族群為上班族、學生以及家庭主婦。

受眾在乎什麼
飲品口味與品質、價格與性價比、品牌形象與氛圍、服務體驗、地點與便利性、行銷與促銷活動、品項獨特性。

品牌能滿足什麼
提供好喝且性價比高的飲品。

Target Audience
The target groups are office workers, students, and homemakers.

What the Audience Cares About
Taste and quality of the drinks, price and value for money, brand image and atmosphere, service experience, location and convenience, marketing and promotional activities, and product uniqueness.

What the Brand Can Offer
Delicious drinks with great value for money.