品牌設計 / 商業空間設計 / 品牌氛圍營造
Branding / Commercial Space Design / Brand Curation
UNDER THE STARS
EMBRACING A NEW FUTURE
昕澄健康管理中心以「昕」的晨光與「澄」的清透為名，象徵希望、更新與回到身心澄明的力量。並以同音意象「星辰」作為空間設計之核心概念，延伸出日夜循環、精準指引與多面向健康視角的品牌精神。視覺識別中的深綠線條象徵穩定的節律與醫學的科學結構，圓點則如星辰般散落，在品牌圖像與空間設計中形成健康旅程的星圖。
Omni Health Care Center derives its name from “昕” (Xīn), meaning morning light, and “澄” (Chéng), meaning clarity—symbols of hope, renewal, and the return to a clear and balanced body and mind. The homophonic imagery of “stars” serves as the core concept for the spatial design, reflecting the brand spirit of day-and-night cycles, precise guidance, and a multi-dimensional approach to health. In the visual identity, deep green lines symbolize stable rhythms and the scientific structure of medicine, while circular dots scattered like stars form a “star map” of the health journey within brand graphics and the spatial environment.
這些元素交織成一幅象徵健康旅程的星圖，呼應中心從檢測、分析、預防到長期照護的完整服務。昕澄期望成為每位訪客的安心指引，在轉變中提供方向，在探索中提供支持，讓每一次踏進，都如望向一片更明亮的星空，啟動朝向更好的自己的旅程。
These elements intertwine to create a symbolic star map of health, echoing the center’s comprehensive services—from testing and analysis to prevention and long-term care. Omni Health Care Center aims to be a reassuring guide for every visitor, providing direction through change and support through exploration, so that every step into the space feels like gazing at a brighter starry sky, beginning a journey toward a better self.
昕澄健康管理中心以一致且高質感的視覺設計貫穿全流程，從健檢前的代餐包到檢查後的電子報告，皆以細緻、專業與易讀性為核心，為訪客打造完善而安心的健康體驗。
Omni Health Care Center maintains a consistent and high-quality visual design throughout the entire process. From pre-check meal replacement packages to post-examination digital reports, every touchpoint emphasizes detail, professionalism, and readability, creating a complete and reassuring health experience for visitors.
星光指引的空間體驗
A SPATIAL EXPERIENCE
GUIDED BY STARLIGHT
浩瀚宇宙中的繁星點點，呼應了如同我們人體器官中的數不盡的細胞，在空間中轉化為迷你光纖燈的星空頂，坐落於入口處櫃檯的暗色系木皮的天花板上，將此處原為埋藏管線低矮的格局，因無數的光點反成為一進入此空間的視覺焦點，透光石的櫃檯背牆更有如星際中耀眼的太陽指引著方向。
The countless stars in the vast universe mirror the innumerable cells within the human body. In the space, this concept is translated into a ceiling of mini fiber-optic lights, forming a starry sky above the dark wood-toned reception area. What was once a low-ceilinged space due to concealed pipelines now becomes a visual focal point upon entering, while the translucent stone reception wall glows like a radiant sun, guiding visitors forward.
本建築格局為橢圓形的回字型動線，外側皆有高樓層的市景及大面採光，設計順應基地的自然條件，將每個檢查室依序內縮至中央空間，此規劃能讓走廊保持明亮，並讓來訪者有序的進入各個檢查室且保有一定的隱私，利用鏡面玻璃設置於走廊天花板，讓整個動線宛如銀河般的環繞著全區，動線的尾端讓檢查完後最終回到餐廳用餐。
The building features an oval-shaped circulation path, with exterior views of high-rise cityscapes and abundant natural light. The design follows the natural conditions of the site, with each examination room recessed inward toward the central space. This layout keeps the corridors bright, ensures orderly access to each room, and preserves a sense of privacy. Mirrors installed on the corridor ceiling create a flowing, galaxy-like path, ultimately guiding visitors back to the dining area after completing their examinations.
空間裝飾以暖杏色調為主，帶來安穩與寧靜的感受，透過不同色階及材質的搭配，營造出一種具深度的細膩層次，淺色的洞石及軟裝布料安定了空間的調性，而深色的木皮及金屬塗裝作為背景的襯底，更突顯空間的深度與溫暖。
Warm apricot tones dominate the interior, evoking a sense of stability and calm. A combination of materials and subtle color gradations adds depth and layered detail. Light travertine and soft furnishings stabilize the atmosphere, while dark wood veneers and metallic finishes provide a contrasting backdrop, enhancing both warmth and spatial depth.
預見健康
成為最好的自己
FORESEEING HEALTH
BECOMING YOUR BEST SELF
昕澄健康管理中心，從品牌識別到空間體驗皆以細膩而一致的語彙貫穿，打造出一個既具科學精準，也溫柔陪伴的健康場域。從入口星空頂的第一道光、環狀動線如銀河般的流動，到溫潤材質堆疊出的安心氛圍，皆象徵健康旅程中被悉心照護的每一步。昕澄不僅提供檢測與管理，更提供一段被理解、被支持、被指引的過程；讓每位來訪者在日夜循環的象徵之中找到屬於自己的節奏，在星光的陪伴下，邁向澄明、安穩且更好的未來。
From brand identity to spatial experience, Omni Health Care Center weaves a delicate and consistent language, creating a space that is both scientifically precise and gently supportive. From the first light of the starry ceiling at the entrance, to the circular, galaxy-like flow of movement, to the warm, layered materials that foster reassurance—every element symbolizes attentive care along the health journey. Omni Health Care Center offers not only testing and management but also a process of being understood, supported, and guided. Visitors can discover their own rhythm within the cycles of day and night, accompanied by starlight, moving toward clarity, stability, and a brighter future.
